This position will be responsible for all aspects of Business development and lead generation for our software products and services. Essential job responsibilities include:

• Primary role is to generate qualified leads and opportunities from the defined list of accounts.
• Generate leads and manage Inside Sales activities based on in-depth research & competitor analysis for focused verticals through web and social media.
• Inside sales/demand generation Qualify the leads as per the set criteria.
• Assist in building sales collaterals to orient prospective client.
• Account based marketing approach for upselling and cross selling.
• Assist in activation and running of various communications geo/ industry / product campaigns using various mediums (including email, phone & events campaigns).
• Research on industry trends, right party contacts and gather competitive intelligence.
• Email campaigns through LinkedIn and other communication channels.
  Build relations with CXO community of the target accounts.
• Promote company services and awareness through email marketing and tele calling.
• He/she will have leads/opportunity target per month.
• Prospect new customers through lead generation, conferences, follow-up, and cold calling.
• Identify the correct decision makers within a given business
  Document all pertinent customer information and conversations into CRM system