MITI, is an easy-to-use, fast-expanding mobile banking application that connects rural consumers to the world of online purchasing on credit. It is creating a social impact by increasing access to financial services for rural consumers.
With mobile banking and digital payments, it aims to bring access to quality goods and services to millions of rural households across Kenya, creating an opportunity for consumers to make credit purchases using their financial services.
The Buy Now Pay Later platform was envisioned to allow masses access to quality goods and financial services.
The challenge was in onboarding new customers and customizing the platform purchases as per an individual's credit score. BNPL also meant tracking installment payments from existing users and keeping their credit scores updated. Tracking the credit scores and spending limits was crucial for offering a seamless experience to customers.
The project required understanding the intricacies of user behavior in order to simplify the customer onboarding. Getting first time users to signup on mobile devices and keeping them engaged required creating a simpler onboarding system to get the due diligence and credit checks.
We improved their CRM software workflow with UX design to create a smooth customer onboarding and an efficient CRM system for operators. The design was converted into pixel perfect application interface and integrated with their backend system by our software specialists. The software allowed tracking day-to-day activities, job reports and customer reports at a glance. Data analytics from customer's credit checks and purchases were integrated across different department workflows to enable company reps to offer a seamless e-commerce experience to customers.
Creating online community platform capable of handling 2mn+ transactions
A one stop solution for the educational institutes for 360° management of all their work flows and stakeholders. It enables institutes to smartly manage fee collection, everyday processes and entire workflows associated with their eco-system.
